Users will soon have a fresh option that enables them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform disclosed that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread rollout. This shift coincides with a surge in content created by AI, driven by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A significant portion of this output is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is frequently absurd or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, from AI artwork to educational videos, and we want to provide users the option to see more or less of that, depending on their own likes,” commented a company executive.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 mn pieces of content are uploaded to the app daily, making AI content a limited portion of its total content library.
How to Adjust Settings
Viewers will be in a position to decrease or raise the level of artificial media they see by accessing the “manage topic” option in the app and choosing the AI content topic. Additional categories that currently be modified under the filter cover politics, style, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate users to identify convincing AI-made content, and it prohibits malicious AI impersonations of public figures or crisis events. Any realistic AI video that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth attach an AI-generated tag to content produced via its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This action is designed to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore launching a $2 million awareness program for professionals and organizations to develop learning resources about ethical AI use. This project will support educational bodies focused on teaching computer science.
Moderation Strategy
TikTok has defended its content review process, during discussion over plans to cut jobs for hundreds of review team members in the UK. It is planning to cut hundreds of positions in its trust and safety team in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content before it gets reviewed by humans. TikTok stated a notable drop in explicit and harmful content seen by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”
